William Addison Dwiggins

(1880-1956). American graphic designer, calligrapher, book and font designer. Known for his advertisements and illustrations, he wrote Layout in Advertising in 1928, considered the reference text of the day. He introduced the vitality of his advertising work into book design through calligraphic and decorative details. He famously painstakingly built his own miniature theatre and carved marionettes out of wood for it.